The words “Jiahui” is  from the Qian Diagram <<The Book of Changes>>,  “Qian：the symbol of the heavens, symbolizes supremacy, success, potentiality and perseverance.” “ The gentleman , assembling beauty, is fit to show in himself the union of all propriety.” Jiahui means “ All the Beauty Coming inTogether”.

      “Land is the wealth's Mother, and labor is the Father”. For thousands of years, people cultivated very hard on the land to live in affluence, and create the modern civilization.

      In Jiahui’s opinion, the Universe is selfless to embed all things;Harmony between human and nature,the symbol of the heavens, symbolizes supremacy, success, potentiality and perseverance. Land is not only the source of all things, but also the fundamental business in Jiahui Group: Coal, Steel ,Cereals &Oils…… are all born and hidden from soil, further from our company's commitment to the staff---“If you are the tree, I would like to be the soil”.

      Making this as the creative starting point, Jiahui 's is made up of a square-shaped "field" rotate 45 degrees, turned into the four flags, looks like  the abbreviations ”JH” for Bopomofo of Jiahui. The logo first stands for the shareholders, staffs, customers and partners; Secondly stands for the future development target ---the diversified enterprise clusters, and the  large comprehensive commercial corporation; Thirdly stands for the talents and resources coming in Jiahui , returning to the society. The Banner are all red ,with the same shape, angular, rounded and white, seamless, which has the Chinese style and  international view, including three means:

      1. Inch of land, many talents gathered together. Empty sea, tolerance is a great. Jiahui obedience to people-oriented, the elites from all directions get fine weather and enjoy favorable location, soak up the sun and rain , growing unrestrained and fruitful, to achievement the value of life.

     2. Life remain , keep going . The capable man get a good opportunity and there will be more differences between them. Either the good times and bad times, the talents of Jiahui Group , first as the high head ,are indomitable; second as the forceful feet, put up with difficulties and go up with the high situation to scale new heights.

      3.Coming in together, returning to the world. Business Commerce, Harmonic Mutuality. In the next 5-10years, Jiahui Group focus on becoming the leader of China's comprehensive commercial corporation, creating the revenue for our country, producing the profit for shareholders, bringing the value for customers and obtaining the welfare for staffs, to build the respected enterprise model. 

      In a word, a tower of nine floors rises from a heap of soil; a journey of thousand miles starts with the first step. Adhering the core value of "Operating with honesty, cultivating with committment ", being birth the remarkable talents with the fertile soil of Jiahui Group, to creative the great industry